Most roofing companies have a website and most of you have put a lot of tender loving care into organizing its content while conveying your company’s benefits and values. Great. Roofing pros are naturals when it comes to marketing and sales, anyway. It’s a dog-eat-dog world and you understand that you have to be ferocious when competing with other roofers, and loyal as Man’s best friend with your customers.
As a roofer, you know that first impressions are essential. Your potential customers will often judge your business based on your website. They may not take you seriously as a business if you don’t have a professional website. They may also be unable to find you when searching for roofers in their area.
A well-designed website can help you attract more roofing leads and customers. It can also help increase your revenue. Businesses with websites earn an average of 20% more than businesses without them.
If you’re not sure where to start, there are plenty of roofing website design examples out there to inspire you. Please keep reading to see some of our favourites!
How to Create the Perfect Roofing Website Design
The roofing web design should look both functional and appealing to the target audience. The users should feel free to find the necessary pieces of data. They should have no difficulties with coming to your physical location. Getting in touch with you should be easy and convenient either. Pay special attention to the following tips and recommendations when you build the roofing website design.
Only share data that you want your potential clients to see. Every piece of information that you share on the web becomes a part of the overall web presence of your business. Even if this is a Facebook post on your personal page, think twice before you make it accessible to the public.
- Update your roofing website regularly. Building and launching a good-looking and functional site is not enough. As soon as it goes live, keep it up-to-date as it continues to bring certain value to the audience.
- Launching a website is not a one-and-done thing. Make sure that you update its pages with the content that is relevant to your company. In such a way, you will establish the long-lasting relationship with your customers and make your site rank higher in the search results. Posting the relevant and valuable content on your site and social media channels is a great way to grow the traffic flow to your site. Use the rights keywords, the points of interest that are relevant to your readers, and the information about your location. This will help you to become more noticeable on the web.
- As soon as your site goes live, track its performance in the popular search engines. What are the top 3 online resources to which customers refer when running the web search? These include the official brand sites, video sites, and social media. Take care of the proper presentation of your brand, contact details, hours of operation, and other data on all channels that the web users can reach. A web page containing the wrong information about your company can cost you a fortune in the lost revenue.
What makes a great roofing website?
A great roofing company website should be easy to use and answer any potential customers’ questions. It should also showcase your work in the best possible light. Here are a few more things to keep in mind when designing your website:
Use high-quality images: Potential customers want to see what you’re capable of. Use photos of the best work on your website to show them what they can expect if they hire you.
Include testimonials: Customer testimonials are a valuable asset. They show potential customers that you’re trustworthy and provide good services. Make sure to include some on your website!
Use calls to action: Calls to action tell potential customers what you want them to do, this could push the user to a get a quote page or roofing calculator page. Calls to action should push the user to wherever you want them to go on your website and tie into how you collect leads for your business.
The intuitive page builders become really popular among the beginner web developers and experts alike. It will take you the maximum of 2 days to launch a roofing website design with the help of the roofing website builder. In fact, the personalization of the ready-made website builder templates will take the minimum of your time and effort. Simply upload the chosen ready-made roofing website design with your content, make sure that it’s easy and intuitive to navigate its pages, and you are ready to go.
Let us help you turn your roofing company’s website into your number one sales and marketing tool! Check out our website design portfolio and view some of our latest sites and contact us today!
